Real life. Real women. Real moments.

A woman with shoulder-length wavy hair smiling and sitting on a couch in a bridal boutique. Behind her are racks of wedding dresses, and the room has a brick wall and globe ceiling lights.

We don’t believe in disappearing into a dress.
We believe in being fully present inside it.

Our space designed by Alana was created for real life β€”
for women with full calendars, lived-in bodies, responsibilities, stories, and strength.
For brides who don’t want to be transformed into someone else for one day, but honoured for who they already are.

Here, the dress is not the moment.
You are.

The dress is simply the frame β€”
it supports you, moves with you, & lets you shine without effort or performance.
It never asks you to shrink, hide, or become quieter.
It allows you to stand exactly as you are.

We don’t design experiences around perfection or fantasy.
We design for comfort, confidence, movement, & ease.
For laughter in the fitting room.
For kids in tow.
For deep breaths, relaxed shoulders, & that calm knowing feeling.

We don’t believe luxury should feel intimidating.
We believe it should feel safe, considered, & human.
True luxury is time.
It’s being listened to.
It’s being trusted to know yourself.

This isn’t about a wedding day highlight reel.
It’s about the woman living the life β€” before, during, & long after.

The dress will be beautiful.
But more importantly, you will feel like yourself.

And that is always the point.

Alana x

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FAQ

  • So that we can give each bride our undivided attention appointments are preferred. With an appointment will have you the entire fitting studio to yourself and your dedicated stylist will work closely with you to find the perfect gown to meet your body shape, style and personality. We do charge a one off $50 appointment fee that we’ll take off the price of your perfect gown, and any subsequent appointments are at no charge.

    • Monday to Friday 9.00am - 5.00pm

    • Late Night Tuesday & Wednesday 5.00pm - 9.30pm

    • Saturday 9.30am - 4.00pm

    • Week day and late night appointments are 90 minutes.

    • 60 minutes on Saturday.

  • Gowns can take up to four to six months to make if it is being made to order. When you factor in shipping and alterations, it could be a six month total process. We suggest deciding on a gown six to nine months prior to your wedding date, so you have time built in for fittings and accessorising. There are rush options for weddings under six months, but rush fees do apply. Of course you can still buy straight from the rack.

  • All gowns need alterations for a completely unique and perfectly polished fit. We do all of this onsite and can walk you through all of your options when you come in for your appointment.

  • We do our best to accommodate as many beautiful body types as possible with our in-store gowns. We have sizes and styles that look beautiful from size 6 - 24.

  • We recommend that you limit your I Do Crew to three or four during your visit. We are a cozy little boutique with limited seating and we have found that the opinions of a trusted few always make for an easier decision for you.

  • Our gowns generally range from $1200 - $3500.